Groupe Synapse inc.
Last updated: November 7, 2025
At Groupe Synapse inc., we respect your privacy and are committed to protecting your personal information in accordance with Quebec’s Law 25 (An Act to modernize legislative provisions as regards the protection of personal information). This policy explains what information we collect when you use our online store, why we collect it, how we use it, and your rights regarding it.
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Information We Collect
When you visit our website, request a quote, or contact us, we may collect the following personal information:
Contact and Identification Information:
- First and last name
- Email address
- Phone number
Information from Quote Requests and Contact Forms:
Technical and Usage Information:
- IP address and device information
- Browsing behavior and website usage data collected through cookies and analytics tools, including Google Analytics
We collect this information directly from you when you fill out a contact or quote request form, subscribe to our newsletter, or otherwise interact with our website. We also collect certain information automatically through cookies and similar tracking technologies.
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Why We Collect Your Information
We collect and use your personal information for the following purposes:
Responding to Inquiries and Quote Requests:
- To respond to your inquiries and provide you with quotes or information about our products and services.
Customer Service:
- To provide personalized customer support
- To respond to your inquiries and requests
- To resolve disputes or troubleshoot problems
Website Improvement and Analytics:
- To analyze website traffic and user behavior using Google Analytics
- To understand how visitors interact with our site
- To improve our website functionality and user experience
- To optimize our product offerings and services
Marketing Communications (with your consent):
- To send promotional offers, newsletters, or product updates
- To inform you about new products or special events
We process your personal information only when we have a valid legal basis to do so, including your consent, the performance of a contract, compliance with legal obligations, or our legitimate business interests.
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Google Analytics and Tracking Technologies
We use Google Analytics, a web analytics service provided by Google LLC, to help us understand how visitors use our website. Google Analytics uses cookies and similar tracking technologies to collect information about your browsing behavior, including:
- Pages you visit on our website
- Time spent on each page
- Links you click
- Your geographic location (city/region level)
- Your device type and browser information
- Referring website or source
Data Sharing with Google:
The information collected by Google Analytics is transmitted to and stored by Google on servers that may be located outside of Quebec and Canada, including in the United States. Google uses this information on our behalf to evaluate your use of our website, compile reports on website activity, and provide other services relating to website activity and internet usage.
Your Consent:
By using our website and accepting cookies through our cookie banner, you consent to the processing of your data by Google Analytics as described above. You have the right to refuse or withdraw this consent at any time by adjusting your cookie preferences or using the opt-out mechanisms described below.
How to Opt Out of Google Analytics:
You can prevent Google Analytics from recognizing you on return visits by:
- Adjusting your cookie preferences through our cookie banner
- Disabling cookies in your browser settings
- Installing the Google Analytics Opt-out Browser Add-on
For more information on how Google collects and processes data, please review Google’s Privacy Policy.
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Cookies and Consent Management
We use cookies and similar tracking technologies to enhance your experience on our website, analyze traffic, and personalize content. Cookies are small text files stored on your device when you visit our site.
Types of Cookies We Use:
| Cookie Category | Purpose | Consent Required |
|---|---|---|
| Essential Cookies | Necessary for the website to function properly | No (strictly necessary) |
| Performance Cookies | Collect information about how visitors use our website (e.g., Google Analytics) | Yes |
| Functional Cookies | Remember your preferences and settings | Yes |
| Marketing Cookies | Track your browsing habits to deliver targeted advertising | Yes |
Cookie Consent:
In accordance with Law 25, we obtain your explicit opt-in consent before deploying any non-essential cookies or tracking technologies. When you first visit our website, you will see a cookie banner that allows you to accept or decline different categories of cookies. No tracking cookies will be activated until you provide your consent.
Managing Your Cookie Preferences:
You can manage or withdraw your cookie consent at any time by:
- Clicking on the cookie preferences link in our website footer
- Adjusting your browser settings to block or delete cookies
- Contacting us at the email address provided below
Please note that disabling certain cookies may affect the functionality of our website and your user experience.
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Data Security and Retention
We take the security of your personal information seriously and have implemented appropriate technical and organizational measures to protect it against unauthorized access, loss, destruction, or alteration. These measures include:
- Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our servers
- Access Controls: We limit access to personal information to authorized personnel only
- Regular Security Assessments: We regularly review and update our security practices
Data Retention:
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. Specifically:
- Marketing consent: Retained until you withdraw your consent or unsubscribe
- Analytics data: Retained according to Google Analytics retention settings (currently set to 26 months)
Once the retention period expires, we will securely delete or anonymize your personal information.
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Sharing Your Information
We may share your personal information with trusted third-party service providers who assist us in operating our business and serving you. These third parties are contractually obligated to protect your information and use it only for the purposes we specify.
Categories of Third Parties:
| Third Party Category | Purpose | Examples |
|---|
| Analytics Providers | To analyze website traffic and user behavior | Google Analytics |
| Email Service Providers | To send transactional and marketing emails | Mailchimp |
| Web Hosting Providers | To host our website and store data | Hosting Papa |
Data Transfers Outside Quebec:
Some of our service providers, including Google Analytics, are located outside of Quebec and may store or process your personal information in other jurisdictions, including the United States. Before transferring your personal information outside Quebec, we conduct a privacy impact assessment as required by Law 25 to ensure adequate protection measures are in place.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
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Your Rights Under Law 25
Quebec’s Law 25 grants you significant rights regarding your personal information. You have the right to:
Right to Access:
Request access to the personal information we hold about you, including information about how it is used and with whom it is shared.
Right to Rectification:
Request correction of any inaccurate, incomplete, or outdated personal information.
Right to Deletion:
Request deletion of your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
Right to Portability:
Request a copy of your personal information in a structured, commonly used, and machine-readable format, and have it transmitted to another organization where technically feasible.
Right to Withdraw Consent:
Withdraw your consent to the use of your personal information at any time. If you withdraw consent for marketing communications, we will stop sending you promotional emails. If you withdraw consent for cookies, we will stop collecting analytics data through those technologies.
Right to Object:
Object to the processing of your personal information for certain purposes, such as direct marketing.
Right to Limit Use:
Request that we limit the use or disclosure of your personal information in certain circumstances.
How to Exercise Your Rights:
To exercise any of these rights, please contact our Personal Information Protection Officer at the email address provided below. We will respond to your request within 30 days and may require verification of your identity before processing your request.
If you withdraw your consent to the processing of your personal information, we will delete your data within 30 days of receiving your request, unless we are required by law to retain it.
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Privacy Incident Notification
In the event of a privacy breach involving unauthorized access, loss, or disclosure of your personal information that presents a risk of serious harm, we will:
- Notify the Commission d’accès à l’information du Québec (CAI) as soon as possible
- Notify you directly if the breach poses a risk of serious harm to you
- Take immediate steps to contain the breach and prevent further unauthorized access
- Implement corrective measures to prevent similar incidents in the future
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Personal Information Protection Officer
If you have any questions, concerns, or requests regarding this privacy policy or the handling of your personal information, please contact our Personal Information Protection Officer:
Email: info@groupesynapse.ca
Company: Groupe Synapse inc.
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Newsletters and Marketing Communications
If you sign up for our newsletter or consent to receive marketing communications, we will send you promotional offers, product updates, and other marketing content. You can unsubscribe at any time by:
- Clicking the unsubscribe link at the bottom of any marketing email
- Contacting us at info@groupesynapse.ca
- Adjusting your communication preferences in your account settings
Once you unsubscribe, we will stop sending you marketing emails within 10 business days. Please note that you will continue to receive transactional emails related to your orders and account.
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Children’s Privacy
Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible.
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Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the “Last updated” date at the top of this policy and notify you by:
- Posting a notice on our website homepage
- Sending you an email notification (if you have provided your email address)
- Requesting your renewed consent where required by law
We encourage you to review this privacy policy periodically to stay informed about how we protect your personal information.
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Consent to This Privacy Policy
By using our website, submitting a form, or providing us with your personal information, you acknowledge that you have read and understood this privacy policy and consent to the collection, use, and disclosure of your personal information as described herein.
For cookies and tracking technologies, your consent is obtained separately through our cookie banner when you first visit our website.
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Governing Law
This privacy policy is governed by the laws of the Province of Quebec and the federal laws of Canada applicable therein. Any disputes arising from this policy or our privacy practices shall be subject to the exclusive jurisdiction of the courts of Quebec.
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Groupe Synapse inc.
Last updated: November 7, 2025